May 19, 2016

Nutriad's Global Sales Conference in Italy: "Accelerating Growth Together"

Nutriad has just hosted its Global Sales Conference in Rome, Italy on May 9-13.

Commercial and technical staff from all over the world joined an interesting line up of speakers and trainers to exchange experiences and learn new insights on providing solutions for animal health and nutrition.

"The theme of our conference is "Accelerating Growth Together". Embracing the different cultural and professional backgrounds of all attendees towards one united approach will see us reaching an increased performance level in all areas we operate in," Erik Visser, CEO of Nutriad, said.

Alistair Humphreys, National Geographic Adventurer of the Year, shared stories on amazing adventures that saw him cycling around the world and rowing across the Atlantic Ocean. "Every adventure starts with the doorstep mile. Taking the first step enables people to accomplish great things both on a personal and professional level," Humphreys said.

During a two day training session, participants practiced the art of presentation.

"We believe that selling is a profession, selling is a skill and a process you can learn. We share best practice methods and techniques that help teams perform better," said facilitator Heino Hovingh.

Karen Heuvelmans of Rabo Food & Agribusiness Research and Advisory discussed trends in the global animal nutrition industry. "There are three main ways to serve farmers, via raw material suppliers, pre-compound feed and or feed manufactures. An increasing consolidation in the sector, especially on compound feed level, increases the importance of the knowledge component towards acquiring a position as feed specialist," Heuvelmans said.

Marcel Boereboom, DVM with PPDA Consultancy, provided insight on the impact the ban on antibiotics has had in the Netherlands. He argued "that a significant reduction of anti-biotic usage is feasible across the world, but producers cannot do without antibiotics whenever a bacterial disease is detected." Boereboom also shared first experiences with the so called "chicken of tomorrow" that is being raised with limited veterinary impact and a slower growth rate.