May 19, 2015

 

Nutriad hosts MEA distributors conference
 
 


Nutriad hosted the 2nd Dubai MEA Distributors Conference from May 5 to 7, where Nutriad animal production experts presented their latest findings and provided information on best practices and application of Nutriad products.

 

26 representatives of Nutriad's MEA distributors attended the conference.

 

Mr. Erik Visser, CEO of the Nutriad group, said, "Nutriad appreciates the long standing relationships with its partners in MEA. Together with our partners we are confident to unlock the potential of this growing region."

 

Nutriad hosted a programme centred around its key product groups. Mycotoxin Management was covered by Mrs. Radka Borutova, Digestive Performance by Mr. Tim Goossens, Ruminant Portfolio by Mr. Jan Van Eys, and Palatability by Mr. Simon Martyn.

 

The product training provided participants a clear insight into the real mycotoxin situation in different markets of the Middle East and Africa. Radka Borutova, Business development manager Mycotoxins, said, "The MEA region is very important when we talk about mycotoxin risk management, especially this year with our knowledge of the  mycotoxin threats from Europe and the USA. MEA countries are still importing most of their raw feed ingredients and therefore exposing their poultry and ruminants to high mycotoxin risks in 2015".

 

Jan Van Eys, Business Development manager Ruminants, said, "Ruminant production - in the form of dairy cattle, camels sheep or goats - is a major component of livestock production in the Middle East and Africa. The Nutriad portfolio addresses several key challenges producers face."

 

The importance of ruminant feed palatability and the optimisation of feed intake of feeds including TMR's was also discussed by Simon Martyn, Regional Director EMEA. 

 

Tim Goossens, Business development manager Digestive Performance, elaborated on intestinal function and gut health and explained how Nutriad's coated butyrate product, ADIMIX®Precision, can help improve animal performance, both in standard production conditions, as well as in more challenged situations. "The coating of ADIMIX®Precision is crucial to deliver butyrate throughout the entire intestinal tract", he explained. Tim also presented other products, such as ADIMIX®Easy, SANACORE®En and REVITAL®Plus Liquid, and showed how they complement the ADIMIX® range.
 
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