May 17, 2013

Boehringer Ingelheim Vetmedica, Inc. (BIVI) announced the promotion of Sarah Jorgensen to senior brand manager for the company's US Swine Business.

Jorgensen, who joined BIVI in February 2007, was a swine sales representative servicing key accounts. In her new role, she is responsible for the development and implementation of brand strategies and marketing initiatives to support the company's FLEX line of swine vaccines.

Before joining BIVI, Jorgensen spent five years in animal health product sales positions, including four years with Pfizer Animal Health as territory manager for its swine and equine business units.

Lara Sheeley, senior associate director, BIVI Swine Business, said Jorgensen's swine product knowledge and experience helping swine producers better manage disease challenges in their systems will be invaluable in her new marketing role.