May 13, 2010

Alltech successfully hosts entrepreneurial seminar

Global animal health company, Alltech has recently hosted a seminar on innovation and building businesses into global superbrands, in association with the American Chamber and European Chamber in Beijing and Shanghai, China.

Over four hundred top Chinese and international business and agribusiness leaders gathered to hear presentations given by Alltech Founder and President Dr. Pearse Lyons and former Kentucky Governor and founder of the KFC franchise John Y. Brown Jr. Both entrepreneurs shared their thoughts on the pillars needed to build a sustainable, global superbrand.

The seminar provided a unique forum for Western and Chinese agri-businesses to exchange ideas and information on building their respective businesses.

Following the recent introduction of food safety legislation by the Chinese government, issues of total farm to fork traceability were also high on the agenda. In this regard, Governor John Y. Brown emphasised the need for honesty and full disclosure, while Dr. Pearse Lyons highlighted Alltech's strong focus on food safety, beginning with the elimination of any risk associated with the feed that the animal consumes by way of a stringent quality assurance and risk management system.