May 12, 2010

 

EU approves Novus feed supplement for all species

 
 

Novus International, Inc. a leader in animal health and nutrition has announced the EU registration of MINTREX(R) Zinc (Zn), MINTREX(R) Manganese (Mn) and MINTREX(R) Copper (Cu) as feed additives for all species.

 

MINTREX chelated trace minerals are highly bioavailable to the animal. Chelated minerals have the potential to deliver more trace minerals to the cells and tissues of the animal where it is needed. Unfortunately, not all chelated trace minerals offer improved bioavailability. Only by truly understanding the structure and consistency of the mineral source by investigating its bioavailability can a producer or nutritionist be assured of a consistent response in the animal.

 

An animal's need for trace minerals varies with diet, water source, stages of production, disease challenge, reproduction, oxidative stress and weather stress. The animal has mineral reserves to draw on, but these must be replenished on an ongoing basis. When animals are fed excessive amounts of trace minerals that they cannot absorb, the minerals simply pass through the animal and are excreted into the environment. In addition, excessive trace mineral supplementation can inhibit the absorption of other trace minerals and nutrients.

 

"Our MINTREX chelated trace mineral line has been successfully addressing animal welfare challenges and cost-versus-performance issues for chicken producers in the EU since late last year," said Francois Fraudeau, Vice-President Europe, Middle East and Asia. "Feeding a high quality and bioavailable trace mineral is important to maximising the growth potential and well-being of production animals. Through its efficient absorption, animals fed MINTREX minerals will be healthier, have better muscle growth and optimal structural integrity of bones, footpads, hooves and skin."

 

Novus International, Inc. is headquartered in suburban St. Louis, Missouri, US and serves customers in more than 90 countries around the world.

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