US experts to rebrand soy-based aquafeed

The US Soybean Export Council (USSEC) will work on the future branding efforts for the Global soy in Aquaculture Programme.

The programme will promote US soy-based aquafeed as a quality product as well as promote the idea of soy-based fish feeds in general.

USSEC will continue to provide key aquafeed mills with intensive technical support to improve their production processes to produce consistent quality feeds with efficient formulations including US soy products.

The programme will allow the mills to mark their bags with the US soy branded message, and the US soy industry will be provided with branding information in local languages.

USSEC will pilot this programme in select regions/countries this year before implementing it worldwide.

Preferences for soy-based fish feeds will provide US soy farmers with a significant advantage in aquaculture, the fastest growing animal agriculture.