May 5, 2006

 

Impextraco optimises its strategy around two Pillars of Excellence
 
Press release
 

 

Impextraco is changing. After the success of the company's Power-Protexion® Range, it has introduced a second Pillar of Excellence - Xtra-Performance™ solutions.

 

The company is reorganising its business around two feed issues that go to the heart of customers' needs - protection and performance-based solutions.

 

That approach is reflected in its new company logo: Impextraco - Expert in Optimizing Ingredients.

 

Impextraco, based in Belgium, is owned by Marc & Yves Vanden Avenne, the fourth generation of an industrial family that can rely on a longstanding involvement in agribusiness.

 

As the feed ingredient sector becomes more and more complex, Impextraco's customers are faced with a proliferation of products.

 

In response, Impextraco seeks to select and develop those products that address the most important feed issues today, and to offer them to customers with simplicity and reliability.

 

To do that, the company has decided to specialise in the optimisation of safety and feed performance. Impextraco's R&D resources will now be entirely focused on its two Pillars of Excellence:

 

Power-Protexion® Range: Feed ingredients that cost-effectively protect animals Xtra-Performance™ Range: Ingredients to enhance the inherent nutritional quality of feed

 

Impextraco's manufacturing know-how, coupled with its efficient distribution network, allows the company to be selective.  The company believes that selectivity brings cost-effectiveness, order flexibility and prompt delivery.

 

Synergies between Impextraco's two Pillars of Excellence lead to quicker exchanges of information, early detection of new developments, and more responsive follow through.

 

To provide technical assistance and direct support to customers, the company operates offices in Belgium, Brazil, Mexico, China and Singapore.

 

Impextraco has expertise in protective and performance-orientated feed ingredients, from product development to supply chain and commercialisation.

 

Discover Impextraco's Pillars of Excellence strategy at VIV Europe 2006, Stand 4-C058.