May 6, 2014

Hotraco Group presents new corporate identity

To highlight the innovative and international nature of Hotraco Group, word and figurative marks which had remained virtually unchanged since 1974, were restyled to ensure consistency in the group's image.

Hotraco Group is an internationally operating group of companies specialised in system development and system integration, in particular of control technology oriented solutions.

The familiar orange colour is retained for Hotraco Agri as a symbol of years of quality service and the development of quality innovative products.

An example of the latter is the presentation of a new touch screen poultry computer at  VIV Europe 2014 in Jaarbeurs Utrecht from May 20 to 22. It represents a new standard in design, versatility, computing power and user-friendliness. The name of the new innovation is to be announced just before VIV.