DHA omega-3 innovator and maker of the life'sDHAâ„¢ brand, Martek Biosciences Corporation announced Tue (May 4) that it has signed a five-year agreement with leading Chinese dairy, Mengniu Dairy Company Limited, for the use of Martek's life'sDHA in Mengniu-brand UHT milk and potentially other categories.

Mengniu is launching Mengniu Future Star Kid Milk incorporated with algae-based omega-3 fatty acid, life'sDHA nationwide this month. The product which features the life'sDHA logo on the product packaging, is the first milk with life'sDHA to be launched in China.

In China, Mengniu is the leader of the rapidly growing dairy market. Milk comprises approximately 60% of the Chinese dairy category, of which Mengniu has a leading share of 35%.

"We are pleased to be working with Mengniu, the largest dairy producer in China to introduce the first milk with life'sDHA to help support children's brain, eye and heart health," said David Abramson, president of Martek. "This product launch further strengthens our presence in China, a key market for Martek, and illustrates our strong position as a key player in the fortified dairy category, even in international markets."

China Mengniu Dairy Company Limited and its subsidiaries manufacture and distribute quality dairy products in China. The Group boasts a diverse product range including liquid milk products (such as UHT milk, milk beverages and yogurt), ice cream, and other dairy products (such as milk powder and cheese).

Martek Biosciences Corporation, a US-based company, is a leader in the innovation, development, production and sales of high-value products from microbial sources that promote health and wellness through nutrition.