May 1, 2008

Hubbard becomes second largest broiler breeder in UK

Hubbard has announced that they have become the second largest broiler breeder supplier into the UK market.

This success, according to the company, follows Hubbard's strategy set out many years ago. The UK is the largest broiler breeder market in Europe, and for a long time it has been dominated by 2 UK-based primary breeders.

But this has all been changed now through Hubbard's focus on product needs, product development and the investments made by starting up their own production facilities in the UK.

"For more than 13 years we have been in contact with the main producers and retailers in the UK to understand their specific needs and the trends and developments in the industry. The UK is a very important market to us, as they really are the leaders in product development and they are always at the forefront of protecting animal welfare," says Director Global Marketing Paul van Boekholt.

Hubbard has been directly involved in the development of the alternative broiler markets, such as organic, free-range and more recently the Freedom Food-standards.

The company's large range of speciality breeds spans from organic to Freedom Food through the range of Hubbard Color PS females and the large range of Hubbard PS males, said Jim Hunnable, Manager of Sales and Business Development.

Hunnable declared that although media coverage has accelerated the growth of the speciality chicken market, Hubbard would never ignore the standard broiler market.