April 29, 2011

  

Danisco appoints Market Intelligence and IP Manager (Press Release)

 

 

Dr. Sven Gensler has been appointed as Market Intelligence and Intellectual Property Asset Manager at Danisco Animal Nutrition.
 
Sven will be responsible for developing and coordinating Danisco Animal Nutrition's intellectual property asset management competence, as well as managing their market intelligence capabilities.
 

Reporting to Dr Rachel Crowe, Marketing Director, who commented, "Coming from a position of Product Manager, Scientific Support Specialist and European Licensing Specialist with Takara Bio Europe/Clontech Laboratories, Sven's scientific background, expertise and experience in intellectual property (IP) and licensing, combined with his market intelligence and analysis skills, will be a particular asset for Danisco Animal Nutrition."
 
Sven said, "As a primary component of intangible assets, intellectual property represents an increasing source of value for businesses throughout the world and intellectual property has become an important strategic asset. It is a very positive signal that Danisco Animal Nutrition has recognised the importance of IP asset management and the benefits it can bring." 

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