April 24, 2012

Hubbard extends distribution network in Indonesia through Sujaya Group

Broiler breeding company Hubbard announced the conclusion of a grand parent stock agreement with Sujaya Group Ltd., based in Kalimantan-Indonesia, for the production and sales of the Hubbard Classic in Indonesia.

Indonesia is one of the major broiler markets in South East Asia and has, with a population of around 240 million people, a tremendous opportunity for further development of its poultry meat sector. In 2010 around 1,226 million day-old-chick production were produced and between 2000 and 2010 the poultry meat consumption has grown with 5.5% per annum from 2.3 to 3.9 kg per capita.

Vincent Baumier, Area Manager for Hubbard, explains "Hubbard already has a very long history in the Indonesian poultry industry through our existing distributor Wonokoyo Jaya Corporation based in Surabaya. The new agreement with the Sujaya Group extends Hubbard's distribution network and reinforces Hubbard's presence following the recognition of the Hubbard products and its excellent performance by the local market."

"The Sujaya Group is a vertically integrated broiler business, but we also have interests in layers and the production of egg trays, fertilizer and palm oil. We are very excited about this new venture with Hubbard and are looking forward to expanding our business in the near future", stated Mr Tetetiono, President of Sujaya Group Ltd.