April 23, 2014

This week in Lima, Peru, US Meat Export Federation (USMEF) Technical Services Manager Cheyenne Dixon is going to conduct training sessions for two local supermarket chains and an association of importers whose members distribute meat to Peruvian retailers.

Peru is well-established as a reliable destination for US meat used in further processing. But in recent years, due to the rapid growth and modernisation of Peru's supermarket sector, the US industry has seen opportunities to market US beef and pork cuts in retail settings that allow for effective merchandising and product differentiation. During this week's training sessions, Dixon will be working with these businesses on cold chain management and other food safety principles that help ensure product quality throughout the distribution process.

US beef exports to Peru totalled 17,352 tonnes valued at US$32.8 million last year, making it the eighth-largest volume destination for US beef and 13th-largest in export value. US pork is just beginning to gain traction in Peru, but last year exports more than doubled over 2012 - reaching 2,279 tonnes valued at US$5.6 million.