April 16, 2013
PIC appoints Kerstin Reiners as new commercial director
PIC has appointed Kerstin Reiners as new commercial director effective April 1, 2013.
After two years as export coordinator for a Danish weaner and slaughter pig trader, she began working for PIC Germany from 2007-11. Assigned to the Technical Service department, Kerstin provided genetic and technical services to customers. From 2010 she took over the management of Technical Service and Supply Chain.
From 2011 she was responsible for the international product management of the product line mastersorb at EW Nutrition GmbH, a company belonging to the Erich-Wesjohann-Group. With her extensive expertise and her international experience in genetics, production, sales, marketing and key account management, Reiners became competent representative of PIC for all business partners.
In the new established business structure for PIC Europe she will be responsible for Western Europe with the important markets in Germany, Benelux, Denmark, Austria and Czech Republic.
