April 16, 2012
Micronutrients and Orffa introduce new copper source to Europe
Press release
Micronutrients (USA) is introducing IntelliBond® C (Tribasic copper chloride - TBCC) to Europe , which will be distributed exclusively by Orffa Additives in the EU.
IntelliBond® C is a completely new form of copper, which has been marketed successfully in the USA and Canada since 1996. The new specific crystalline copper source received EU approval as a nutritional additive for all animal species (functional group: compounds of trace elements).
Traditionally, minerals have been categorized as either organic or inorganic. This newly defined category of trace minerals, known as hydroxy trace minerals, has covalent bonds and a unique crystal matrix structure that provides reliable stability. This is what differentiates hydroxy trace minerals from other organic or inorganic minerals.
IntelliBond® C is presented in a stable crystalline form with very uniform particles. The product has superior handling and stability properties in comparison to copper sulphate. It is non hygroscopic and completely free of dust. IntelliBond® C is not pro oxidative, so has no negative effect on sensitive feed components like vitamins. This altogether improves the handling, the mixability and the stability of premixes, supplements and compound feeds.
Unlike copper sulphate, IntelliBond® C is not soluble at neutral pH, which results in a rumen by-pass trace element and gives increased trace mineral stability in the intestine. Less reactive copper ions occur in the upper digestive tract, reducing interactions with other feed components. This gives more availability of these nutrients (e.g. phytate phosphorus) as well more bioavailability of the copper.
Copper from IntelliBond® C is released slowly over the full length of the small intestine resulting in more efficient copper absorption and improved effect on intestinal health. Trial results in both monogastrics as well as in ruminants confirm the superior effects of IntelliBond® C compared to copper sulphate.
Fred Steward, president of Micronutrients says, "We are very excited about the introduction of IntelliBond® C in the EU market and the partnership with Orffa is extremely valuable for us. We see the company as a highly reliable partner with both technical skills as well market knowledge in the animal nutrition market. Over 40 years of experience and a solid reputation make Orffa the perfect partner to introduce IntelliBond® C into the European market.
Eddy Ketels, CEO of Orffa International says, "The introduction of IntelliBond® C is a milestone for our company and we are extremely delighted about the partnership with Micronutrients. This is a totally new way of looking at trace element nutrition. In the USA IntelliBond® C has been used over 15 years with a market share of over 30% of total Cu market for animal nutrition. This proven experience combined with the technical knowhow of Micronutrients and their dedicated and continuously ongoing research program give us high confidence for the future."
