April 16, 2010

 

Danisco and Fonterra expand probiotic cooperation
 
Press Release
 
 

Danisco has extended its licensing agreement with Fonterra Cooperative Group for two probiotic bacteria cultures.

 

Danisco's agreement covers the production and marketing of their premium probiotic strains - HOWARU® Bifido and Rhamnosus, with the new terms extending from five to 10 years.

 

The agreement also expands territory and applications meaning global access for dairy products, liquid and powdered beverages, such as juices, waters and sports drinks, dietary supplements, meats, cheeses, cereals, confectionery and straws. In addition, there will no longer be restrictions on therapeutic fields, thus broadening the scope for the development of clinical studies and health claims.

 

Developing opportunities for HOWARU®, Danisco first began licensing Fonterra-developed probiotics in 2001. Since then Danisco has become a key player in driving probiotic market growth by providing not only clinically documented probiotics with digestive and immune health benefits, but by also creating new-end applications.

 

Today, the universe of probiotic applications has developed beyond the traditional dairy base, to many new segments including the successful and rapidly growing area of dietary supplements. ''Danisco is pleased with the new agreement,'' said Scott Bush, VP Marketing Health & Nutrition, Danisco. ''The expanded terms mean Danisco can offer HOWARU Bifido and Rhamnosus, two of the most highly documented probiotic strains on the market, to customers anywhere in the world for a total range of applications and benefits.''

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