April 15, 2009

KFC Holdings (Malaysia) Bhd. plans to invest MYR32 million (US$8.86 million) to open 40 new outlets this year, mainly in small towns and the East Coast of Peninsular Malaysia, Bernama reported Tuesday.

Each outlet will cost about MYR800,000, managing director Jamaludin Md Ali was quoted as saying.

"We are aware that more competitors are coming into the industry, therefore we target to open up more outlets, especially in small towns, to improve performance and to be assured of the number one position in the industry," Jamaludin said.

With the additional outlets, the number of KFC quick service restaurants will increase to 481 from the current 441 nationwide, said Bernama.

                   
US$1 = MYR3.61 (as of April 15, 2009)