April 14, 2010

Brand recognition survey reveals an all time high for Addcon (Press Release)

A recent brand recognition survey revealed an all time high for Addcon and its major product lines in Asia, as obtained during the FIAAP/VICTAM held in Bangkok, Thailand from March 3-5, 2010. 

In cooperation with the Asian Institute of Technology, Bangkok, its students Wiparat Taweewattana and Arissara Sopawon interviewed more than 800 visitors from 30 countries at the entrance area of the FIIAAP/VICTAM to collect data on the their type of business as well as brand recognition of Addcon and its main products. Most of the visitors came from Thailand (40%), followed by South East Asian (25%) and South Asian countries (14%). 

Surprisingly, 20% of the trade experts represented the aquaculture industry followed by swine (24%) and poultry (35%).

Out of all visitors interviewed, more than 40% expressed their interest in using non- antibiotic growth promoters in their operation and hence, were set to consult exhibitors specialised in those product lines.

Since the first brand recognition of Addcon survey in Thailand (2009), the company's brand recognition has more than doubled. This goes in line with the brand recognition of ADDCON's major feed additive product lines. FORMI and AQUAFORM had the highest recognition rates, followed by FORMI NDF.

"We are very pleased with those findings" said the Addcon Marketing and Sales Director Kurt Wegleitner, "as the findings of the survey is consistent with our experiences in other markets. Further, the results are in line with Addcon's sales figures in the region. Addcon has launched its product line based on diformates at the FIAAP/VICTAM two years ago - since then, our brand reputation steadily rises in the market."

Addcon's FORMI product line is based on a patented di-formate concept. The range of products has been adjusted for the swine (FORMI), poultry (FORMI NDF) and the aquaculture (AQUAFORM) industry.