April 13, 2011

Sen Yu International Holdings Inc, China's leading commercial hog breeder and supplier, announced Tue (Apr 12) that it anticipates strong demand for its commercial hogs based on rising projected domestic pork consumption and positive economic fundamentals.

China is the world's top pork producer and consumer, accounting for 51.5 million tonnes of pork production in 2010, or 50% of total world production as well as half of global consumption, according to the USDA.

Pork has historically been the primary animal protein source in Chinese diets, and its consumption level tripled between 1980 and 2003. Based on projections, per capita pork consumption in 2015 is estimated to be 107 pounds, according to a study from Purdue University.

Using a predicted population figure of 1.40 billion, projected total Chinese pork demand for the year 2015 is estimated to be 68 million tonnes. This is a large increase from 2003, when pork consumption was 45 million tonnes, and a 32% increase from 2010 levels.

"Pork production in China has been rising to keep up with strong demand from Chinese consumers and rising domestic incomes," stated Zhenyu Shang, founder, Chairman and CEO of Sen Yu International Holdings Inc.

"Based on China's economic expansion and government policies encouraging domestic pig production, we believe pork production and consumption will continue to rise, and help to fuel strong revenues and profits in our business."

Shang added, "Sen Yu possesses three advantages we believe will allow us to capture more market share. These include an efficient business model that allows us to maximise profits and significantly reduce operation costs, the superior quality of our Canadian breeding hogs, and the production capacity to meet the strong demand that we see."

"Our goal is to firmly establish Sen Yu as the top producer and distributor of breeding and commercial hogs in China," he concluded.

Sen Yu International Holdings Inc, through its subsidiaries, is the largest commercial hog breeder and supplier in China's Heilongjiang province. Founded in 2004 and based in Jiamusi city, the company owns and operates two farms in Heilongjiang province with an aggregate annual capacity of over 11,000 breeding hogs. The company also conducts genetic and breeding research to improve pork production capabilities.