Tyson introduces new product line

Tyson Food Service has introduced Tyson^® Red Label™ products on core chicken menu items, said the company.

The Red Label products were designed to lower food costs by 20% and allow operators to improve quality on the fastest-turning chicken products.

Offering a variety of forms, flavours and sizes in a range of pricing options, Tyson® Red Label products are available both in breaded and unbreaded forms.

Meanwhile, Tyson's operating income in chicken was US$78 million, or 3.2% of sales, in the first quarter of fiscal 2010, compared with a loss of US$286 million, or -12.8% of sales, in same period last year, when feed and fuel costs took a heavy toll.

The company said its chicken business will return to normalised operating margins of between 5% and 7% sometime in fiscal 2010. The number was -1.6% in fiscal 2009 and -1.3% in 2008.