April 3, 2013
US launches simplified beef, pork cut names
An approval from the Industry-Wide Cooperative Meat Identification Standards Committee (ICMISC) was received by the National Pork Board and Beef Checkoff Programme to introduce updated Uniform Retail Meat Identification Standards (URMIS) nomenclature for fresh beef and pork for retailers to use on pack.
Changes to the beef and pork common names were the culmination of extensive consumer research, which showed an opportunity for retailers to build consumer confidence in how to shop for and prepare beef and pork.
USDA reviewed the revised nomenclature. Retailers, packers and scale label companies were also engaged in the process. The full list of the revised beef and pork common names are now available for retailers to integrate into their scale label programmes on www.MeatTrack.com.
