April 1, 2009

California-based Foster Farms is readying an awareness campaign that will highlight its natural, fresh chickens and reassure it has never and will never inject its fresh chicken with saltwater.

Beginning in April, the company will launch a consumer awareness campaign to inform shoppers of the little known practice of some producers "plumping" - or injecting - fresh chicken with unusable saltwater. "Plumping" costs consumers in their health and their bottom line. The average serving of plumped chicken contains more sodium than a large order of French fries or more than 25 percent of the daily recommended allowance.

Research shows that high sodium intake is linked to many diseases, including high blood pressure and heart disease 1. Consumers who purchase plumped chicken could pay up to US$1.50 per package, or more than US$100 per year per household 2, on saltwater, alone.

Some chicken companies have been plumping chicken for years and labelling the product "Natural."

Foster Farms' new programme, which involves television advertising, events, online and out-of-home components, begins April 13 and will focus on uncovering the practice of "plumping" fresh chicken with saltwater.

Foster Farms specialises in fresh, all natural chicken and turkey products free of preservatives, additives or injected sodium enhancers. Foster Farms also produces delicious pre-marinated, ready-to-cook and fully cooked products.