March 31, 2008

China's Mengniu Dairy introduces milk for children

China's Mengniu Dairy Industry launched the Mengniu Future Star pure milk product, the company's first product targeting a specific consumer group.

Mengniu launched the product in Beijing on March 26 and said it was designed for children aged 3 to 9 and is priced at RMB3 (US$0.43) per 200 milliliter.

Song Kungang, president of the China Dairy Industry Association, said that this is China's first liquid milk product for children, and signals the beginning of subdivisions in the national dairy product industry.