March 30, 2016

Global Aquaculture Alliance adopts new logo

Preparing to celebrate its 20th anniversary next year, the Global Aquaculture Alliance (GAA) on March 23 unveiled a new brand identity acknowledging the nonprofit organisation's mission to feed the world through responsible aquaculture.

The new logo features a symbol of a globe sheltered by a fish, which "feels exacting and scientific, yet humane", according to GAA. It also features a new color palette of brightly warm blues and the recognisable lime green.

GAA said the new logo better aligns with its long-term goal of educating consumers about the benefits of responsible aquaculture, adding it is identifiable to consumers in that a fish and the word "aquaculture" are prominently displayed.

"GAA was founded nearly 20 years ago, when the future of aquaculture was clouded by criticism. Much has been accomplished since then", said GAA President George Chamberlain.

"We are proud to have engaged with the entire value chain in a journey of continuous improvement toward sustainability. As we pause to reflect and refresh, we feel even more committed to our mission of engagement and improvement toward a bright and sustainable future", he added.

Both GAA and the Global Aquaculture Advocate, GAA's editorial product, adopted the new brand identity, which will be rolled out across GAA's properties, beginning with its websites and social media outlets.

The logo for GAA's Best Aquaculture Practices (BAP) third-party certification program, however, remains the same, the international, non-profit organisation said.

Global Aquaculture Alliance, based in St. Louis, Missouri, is dedicated to advancing environmentally and socially responsible aquaculture. Through the development of its BAP certification standards, GAA has become the leading standards-setting organisation for aquaculture seafood.