March 27, 2008

Panda Express launches Beijing Beef in the US

Panda Express, the largest Chinese fast-food restaurant in the US, has launched Beijing Beef at more than 1,000 locations across the country.

In launching Beijing Beef, Panda Express hopes to recreate the hit Orange Chicken launched more than 20 years ago. 

To launch the entree, Panda Express has embarked on a large-scale ad campaign that includes television commercials for the first time.

Beijing Beef features crispy strips of marinated beef, bell peppers and sliced onions. To ensure quality and consistency across the chain, Panda Express has implemented a leader-led training process involving high-touch learning for the majority of its more than 17,000 associates.

Panda Express Executive Chef Andy Kao said the goal was to create a unique dish that is a combination of crispy, tangy and tasty with both sweet and sour notes to tantalize consumers