March 20, 2008

 

Novus launches new interactive web site

 

Press Release

 

 

Novus International Inc. launched a new version of their global web site, www.novusint.com, which is designed as a content-rich, database driven web environment.

 

The web site has market specific technical and product information.

 

Tricia Beal, director of Global Communications, said that a particular page on the new site is entirely geared towards specific business unit within Novus, which allows current and future customers to quickly search the site for content relevant to their particular industry.

 

Through a complete rebuild of the former static Novus web site, the content within the new site is driven from a central database. This allows the site to be infinitely and quickly scalable for future growth.

 

Most importantly, up-to-date, relevant content is delivered based on user interest. Users may currently view technical resources pertaining to Novus's products and species, a video on the Novus International Research Center, a flash driven timeline and hundreds of beef, pork, poultry, dairy, and fish recipes.

 

Another unique feature of the site is descriptive Novus Program information based by species.

 

The new web site features a list, by species, of valuable programs offered to current, potential and future customers.

 

It is anticipated that the new site will be in state of constant evolution.  The next major phases of development include the incorporation of different languages. The first phase of language additions will include Mandarin Chinese, Portuguese, Spanish, French, and German.

 

Plans are also in motion to include real-time industry newsfeeds and wiki's.

 

Novus International Inc. is headquartered in St. Louis, Missouri, US and serves customers in more than 80 countries around the world.

 

Novus's products include ALIMET® and MHA® feed supplements, ACTIVATE® nutritional feed acid, ACIDOMIX® preservative premixture, ADVENT® coccidiosis control, MINTREX® organic trace minerals, SANTOQUIN® feed preservative, MERA™MET aquaculture feed additive, AGRADO® feed ingredient and many other specialty ingredients.