US pork exports to Mexico thrives in January

After posting a record year in 2009, US pork continues to achieve success in Mexico, as January pork and pork variety meat exports to Mexico sets a new monthly record of 120.1 million pounds valued at US$93.5 million.

Gerardo Rodriguez, the US Meat Export Federation's (USMEF) director of trade development for Mexico, Central America and the Dominican Republic, said one of the strategies USMEF has used to expand this market has been to conduct sales force training for importers and distributors.

This includes comprehensive training programs conducted at the Monterrey Institute of Technology.

Rodriguez added that with these training programmes showing such positive results in Mexico, they may be expanded to markets such as Guatemala, Honduras and Panama.