March 18, 2008

China's Bright Food estimates yoghurt sales to exceed US$14 million in 2008

Bright Food Group Co. said that the Hanfang Caoben yoghurt, a high-grade healthcare yoghurt, would generate RMB100 million (US$14 million) this year.

The product has generated more than RMB4 million (US$564,000) in sales income since its release on East China's market less than a month ago, with the value quadrupling the monthly sales income of any other new product of the company.

Furthermore, Bright Food Group has already developed its market promotion plan, which includes the launch of a competition for the most beautiful health coach in 10 key cities of East China on April 1.