Bartter expands into pork and beef business

Bartter Enterprises, Australia's second largest poultry producer, is expanding its chicken brand Steggles into pork and beef products for the first time.

The expansion of product range is seen as a key step in broadening the business diversity, after Baiada's failed acquisition of Bartter.

Market researcher IRI found that while consumers are drawn to familiar brands, many manufacturers are cutting back on new products to the detriment of their future success.

Steggles is working closely with Woolworths on the launch, with the products available for the first time this week at Australia's largest supermarket chain. The new range from Bartter consists of finger-food products, including two beef lines and one pork option.