March 12, 2013

In 2012, Eurodon has strengthened its leading position on Russian market of turkey and successfully increased production volume.

In the beginning of the year, the company has done additional construction of new poultry houses on farms and installed meat processing equipment in the complex. It has increased the production volumes by 16% comparing to 2011. About 39,600 tonnes of meat were produced which makes it about 220 grams of meat per person living in Russia. Around 2.6 million of birds were slaughtered at the meat-processing complex to make this statistic possible.

Today, turkey meat consumption in Russia reaches 800 grams per person. It is much less than in any part of the world with Europe at seven kilogrammes, USA - eight kilogrammes and Israel - 16 kilogrammes.

Eurodon has also expanded the assortment of products under the "Indolina" trade mark. At present, the company has more than 170 types of products. Halal types of products are being developed; it already has more than 15 positions. There was a range of special types of products for Christmas time as well. The supply chain touches more than 40 regions of Russia.

In December of last year, the company has launched its first retail chain in Rostov-on-Don, the store is called "Myasnoy gradus".

"We are planning to increase our production capacities. Last year the credit committee of GC "Vnesheconombank" approved our request on building turkey processing complex with the capacity of 60,000 tonnes. As part of our development strategy, we will strengthen the marketing side of the business. One of these case studies is to open our own store in Rostov-on-Don, "- said General Director of Eurodon Vadim Vaneev.