March 12, 2013

As it outlines its vision for its business in Europe, Africa and the Middle East (EuAfME), Zoetis, the former animal health business unit of Pfizer, is aiming for strong and sustainable business growth.

Zoetis said it would be building on 60 years of experience in the animal health sector and aims to have its products, services and people as the most valued by animal health customers around the region, and the world.

"We are united around this shared vision, and we strive every day to help customers meet their real-world challenges through quality medicines and vaccines, complemented by diagnostic products, genetic tests and a range of services," said Alejandro Bernal, Zoetis Executive Vice President and Area President for the EuAfME region.

In addition to working closely with customers, Zoetis is also aiming to collaborate with universities and other research organisations, to help advance the animal health sector and those who raise and care for animals. One example of this is the partnership with the University of Stirling, one of the leading research organisations, based in Scotland.

"Academia is increasingly realising the benefits of working with industry on research projects, and is concentrating on those with more direct impact rather than on pure research," said Professor Randolph Richards, from Stirling. "In our own case, Zoetis has been able to provide resources which were otherwise unavailable to us, with funding opportunity being provided through the UK Technology Strategy Board."

Bernal said such research partnerships allow Zoetis to meet industry challenges head-on.

"We are a region with a broad diversity of markets, with a strong demand for protein (and production), and considerable growth in developing countries. But we have a broad portfolio of products and services, which together with the value created by our field force, makes Zoetis in EuAfME uniquely positioned to create strong relationships with customers."