March 12, 2010

Betagro plans 31 new shops in Thailand

Betagro Group, one of Thailand's largest integrated agribusiness enterprises, plans to open 31 new branded outlets this year to help strengthen its national wholesale business.

Betagro Shops, is a key distribution channel for Betagro's fresh meat and processed food products - chicken, pork, sausages and frozen ready meals - under brands, such as Hymeat, Better Food and Farm.

Betagro's executive vice-president and chief operating officer Vasit Taepaisitphongse said the store expansion plan, together with a wider product variety, would ensure that the group's wholesale business grossed sales of THB1.6 billion in 2010.
 

Overall, Betagro Group's sales are projected to reach THB55 billion this year, up from THB50 billion in 2009, thanks to its improving agricultural business.
 

The group, one of the country's leading integrated farm businesses, plans to export about 54,000 tonnes of chicken meat this year, or about 15% of Thailand's chicken exports, expected to total 360,000 tonnes in 2010.

Vasit said the sales target for the 65 Betagro Shops was realistic, considering the positive feedback from customers and the company's aggressive business direction this year, centered on expanding product lines and improving product delivery to customers.