March 12, 2008

China products gain enhanced image on US consumers

A recent survey indicated a growing trust among US consumers on Chinese products due to progress seen in terms of quality, creativity and reputation.

Currently, some Chinese products are back competing with those made in Europe and the US, the People's Daily reported.

GFK Roper, a well-known New York-based consumer research company, recently released survey results showing that products made in China now enjoy a good reputation among US customers.

The survey looked into four main categories of a product: cost effectiveness, quality, creativity and reputation.

Among 2,000 respondents, 26 percent said Chinese products are the most cost-effective, second only to those who chose US products, standing at 45 percent.

In a similar survey in 1996, only 9 percent of the US consumers said that Chinese products are cost-efficient.

In terms of product quality, the survey showed that only 10 percent of the respondents think that Chinese products are of the best quality.

Regarding the creativity of new products, Chinese products ranked third at 18 percent, just behind US and Japanese products which accounted for 45 percent and 26 percent respectively.

Generally, the acceptance of Chinese products increased with 7 percent of the consumers saying the products have the highest brand of acceptance.

GFK senior vice president said the survey results indicate rapid progress of Chinese products in the global market after the country opened to the outside world and China-US economic and trade relations aided in this development.