March 5, 2015

Nutriad appoints commercial manager for Asia-Pacific

Nutriad has appointed Ab Greven as the feed additive producer's commercial manager for its Palatability Business Unit in Asia-Pacific.

Ab Greven joins Nutriad from his previous position as business manager (EMEA) with Balchem. With over 15 years of business development experiences in key account management, commercial and technical support, he is deeply familiar with the animal feed additive sector relating to both mono-gastric and ruminant production and feeding.

"Asia-Pacific is a focus region in Nutriad's strategic growth plans for our unique palatability product offering and the appointment of Ab Greven as commercial manager will enable increased support to our customers and partners", Erik Visser, the CEO of Nutriad, said.

Nutriad is currently investing in new production and lab facilities in the US which, together with other dedicated palatability manufacturing capabilities in the UK and China, will enhance the company's position in providing service and support to customers in all key feed markets.