February 28, 2012

Ballard Group introduces SALmate^® at VICTAM/FIAAP Asia

The Ballard Group, Inc. brought SALmate^®, a unique omega-3 fatty acid enriched dry product with EPA and DHA, to Asia for the first time in the recent VICTAM/FIAAP Asia event in Bangkok, Thailand.

Manufactured under license in the US, SALmate^® is already well proven in North America, Australasia and parts of Europe, and therefore the next step was to branch out into new areas.

SALmate^® is a natural source of omega-3 polyunsaturated essential fatty acids such as EPA and DHA from high-quality purified fish oil. The refined fish oil helps improve reproductive function, immune response, performance and overall growth and well being across all livestock and companion animals.

"In order to move forward into the future, it was clear that The Ballard Group, Inc. could be aided using the strategic global marketing skills provided by Jan-Jeroen De Beucker," says Malcolm Ballard, founder of the Ballard Group. "With De Beucker's help, SALmate^® will be marketed worldwide through a dedicated team of professional distributors."

De Beucker, the company's global marketing advisor, says: "SALmate^® was very successfully introduced at the VICTAM/FIAAP ASIA in Bangkok. The interest was very high thanks to SALmate^® being workable across all species with a specific focus on reproduction in livestock, and overall well-being in companion animals.

"Customers across Asia have learned why SALmate is Embracing Lifeâ„¢, and new distribution partnerships have been formed for several countries."