February 28, 2007

Livestock output in China's Hainan exceeds RMB 10 billion

Hainan's livestock product output has exceeded the RMB 10 billion (US$1.3 billion) mark, according to the island province's livestock Bureau.

The island exported more than 7,000 live hogs and 306,000 chickens last year, with total exports worth RMB 21.29 million (US$2.75 million). These exports has boosted the province's standing as a livestock producing region, the bureau said. This year, the province intends to build more than 10 livestock export bases to scale up the island's livestock operations. 

The province has ambitiously aimed to double the number of live hogs and Wenchang chickens exported and implement measures that would accelerate development of the industry. The plan includes measures that would subsidise the top 10 livestock companies such as Luoniushan, Longquan and Haitang and convert them into demonstrative production and export bases.

Currently, Wenchang chicken in Hainan is marketed under the names of the individual companies such that there are Luoniushan chicken, Longquan chicken and so on. The new measures would consolidate the disparate brands of chicken into one distinct brand under the name of Hainan Wenchang chicken. At the same time, the various pig brands would also be registered under the Hainan Quality Live Hog trademark as well. Through these consolidations, the province hopes to step up the competitiveness of its products in world markets.