February 27, 2006
Vietnam focuses on branding its shrimps
Vietnam will spend more than VND7 billion (US$438,000) this year on branding and hiring consultants to promote the country's shrimp exports according to the Vietnam Association of Seafood Exporters and Processors (VASEP).
The group intends to focus efforts on US and Japanese markets as consumers there preferred Vietnamese shrimps, and yet could not recall a single Vietnamese brand.
Shrimp shipments are expected to bloom as the US reviews its anti-dumping duties on Vietnamese shrimp next week.
Vietnam is also aggressively courting the EU shrimp market.
One of the leading places for shrimp production in Vietnam is in the southern Ca Mau province, where seafood exports reached 1,288 tonnes in January, up 30 percent on-year.
Ca Mau exports mainly frozen shrimp with the US being the largest buyer. The US market accounts for 33 percent of total provincial exports, bringing US$15.5mil in revenue.
According to Vietnam's Embassy in the US, seafood exports to the US are increasing despite anti-dumping lawsuits.
In 2005, Vietnam exported US$627 million worth of seafood, an increase of 11 percent over 2004.