February 26, 2007

Chicken sales up in the UK despite bird flu

Bird flu has not hit chicken sales in the UK and there was even an increase of 3 percent in consumption when compared on a week-on-week basis with last year.

According to Nielsen's Scantrack Service, chicken sales are up even as consumers are switching more to red meat and fish. Turkey sales however, plummeted 33 percent on a week-on-week basis.

Despite assurances that there is no risk of humans contracting avian flu via the food chain, there is still a significant drop in turkey sales, Eleni Nicholas, Group Managing Director of ACNielsen UK and Ireland commented.