Netease launches website on food safety in China

Netease.com had set up a new web site to cover food safety issues in China after setting up a hog farm in Zhejiang province.

The move by Netease, a leading Chinese information and game portal, to establish this website came at a time when the food industry suffered a series of health scares. The company will be raising hogs and documenting their entire journey for the online world to see.

The IT firm had already set up a hog farm in Zhejiang province with a livestock number of 10,000 hogs.

The first batch of pigs will reportedly compose of selected black hogs from Japan's Kagoshima prefecture, where they are highly valued for their quality.

China is the world's largest pork producer and consumes about half of the world's pork production. However, the country's pork supply in the past two years has been disrupted by the outbreak of blue ear disease, which mostly infects breeding sows and piglets, and natural disasters including the snowstorm in South China and the Sichuan earthquake in May last year.