February 21, 2017
VIV Asia 2017: Lazada Group appointed as exclusive official eCommerce partner for PETSConnect Asia 2017
A VIV Asia press release
Lazada Group, a leading online shopping platform in Southeast Asia, will be the exclusive official eCommerce partner for PETSConnect Asia 2017.
The conference will be held on March 14 at the Okura Prestige Hotel in Bangkok, Thailand. The pet food industry conference is organized by PETS International and VIV worldwide.
At the conference, Lazada will deliver a keynote address on "Southeast Asia at your fingertips - Lazada's one-stop solution for sellers and brands" to inform and educate the pet food industry about the latest developments in eCommerce and how they can partner with Lazada, to offer more value and convenience to their existing customers, and reach out to more potential customers effectively.
Riccardo Basile, chief commercial officer of Lazada Group said: "Lazada is pleased to be the exclusive official eCommerce partner for PETSConnect Asia 2017. Discerning pet owners seek quality, convenience and value. And, as the leading online shopping and selling destination in Southeast Asia, Lazada is in the best position to meet this expectation, in partnership with pet food brands and sellers. With our one-stop platform offering end-to-end eCommerce solutions, from consumer insights and customer service, to warehousing and delivery, the pet food and product industry can reach over 560 million consumers in Southeast Asia and grow."
With an expanding middle class, strong growth potential, and a high mobile and internet penetration rate in Southeast Asia, eCommerce adoption rates are rising. Coupled with industry specific trends of pet humanisation and pet owners becoming more discerning and sophisiticated, the time is ripe for the pet food and supply industry to be part of the eCommerce revolution.
Lazada will also share more about their services and solutions at the main conference floor. Participants who are interested can visit Lazada at the conference floor or visit http://www.lazada.co.th/sell-on-lazada/?setLang=en for more information.
PETSConnect Asia will be the place-to-meet for top pet food experts. The event is the portal to the Southeast Asian pet food industry. The programme is delivered by an impressive line-up of speakers from the pet food industry, including trendwatcher Tony Bosma who will share the characteristics of the pet market, humanisation and the parallels with the human food industry; Euromonitor's Paula Flores will highlight the Asian pet market in depth, figures, trends and expectations; David Ng of Pet Lovers Centre (PLC) will show how to build a pet food product category in relation with a pet retailer; David Southey (UK) will talk about the sourcing of pet food ingredients; Milka Tesla, general manager of Passion4Feed AS, will elaborate on recipe management. Chloé Champion of DIANA Pet Food will explain how to use pet food claims in a marketing communications strategy.
Admission is granted only to management and professionals related to the global pet food industry. Tickets are on sale at EUR595.00 (US$895).