February 16, 2007

Gold'n Plump rolls out antibiotic-free line of chickens
 

Gold'n Plump Poultry has launched a new line of all natural products, made from chickens raised without antibiotics.

The line offers all of the USDA-required attributes for natural labelling, such as no added hormones, no artificial ingredients, no preservatives, and no injected solutions.

The company has been raising chickens without antibiotics for nearly 2 years.

The new line is in direct response to consumer need, said Tracy Miller, Senior Product Development Manager at Gold'n Plump. The meaning of all natural has eroded over time, and consumers are confused and skeptical over what the term means, she added.

Gold'n Plump's research shows consumers do not know what to expect from all natural products. They are concerned about what they eat and they do not want antibiotics, added hormones, and artificial ingredients in their chickens, Miller said.

Although, nearly all of Gold'n Plump's chicken products are raised without antibiotics, only its All Natural line is being labelled as such, Miller said.