February 12, 2008

Pig and Poultry Fair 2008 to forge links and assist supply chain

Grain prices and risk management will be part of the debate topics at the British Pig and Poultry Fair 2008 on 13th and 14th May.

The debate, part of a new forum programme led by Fair partner ABN, will be a discussion between all members of the pig and poultry supply chain. The debate will include the perspectives of key industry experts with the aim to assist producers to understand the global feed market's instability as well as consideration of consumer behaviour trends in light of rising food prices.

NFU chief poultry advisor Robert Newbery said a combination of efficient production, processing and distribution with clear communication and understanding of costs, can lead to better prices and profits.

Newbery emphasises on a better understanding of implications on the entire supply chain, as quality domestic product will not unavailable to the consumer in the future if costs of production are not met.

He advises producers to plan ahead so as to secure feed supplies and minimise vulnerability to market conditions.

Ian Campbell of the National Pig Association agrees that current market instability means unpredictable time for many, especially for those in the pig industry.

Campbell said the fair would provide opportunities to seek advice and information, and if the producers manage to absorb the information and act accordingly, they will be more advantageous at making good business decisions.

The Fair, which would be held at Stoneleigh Park, Warwickshire, England, will bring together producers from across the sector to draw conclusions on important issues related to their business' future.