February 10, 2011
Atria Scandinavia is introducing an extensive efficiency improvement programme aimed at streamlining and automating the production process of black pudding.
Atria is investing approximately EUR2.2 million (US$3 million) in new production equipment for the Tranås plant. At the same time, the production of black pudding is to be transferred from the Saltsjö-Boo plant in Stockholm to Tranås.
Significant synergy benefits will be achieved from moving the production to Tranås. The black pudding products manufactured by Atria Scandinavia under the GEA'S brand have a market share of approximately 80% in Sweden and it is the market leader in its product group.
The efficiency improvement programme is expected to generate annual costsavings of approximately EUR1 million (US$1.36 million). Negotiations with labour market organisations have been initiated.
