February 9, 2010

VIV Europe well-prepared for April showing

The preparations for VIV Europe 2010, taking place from April 20-22 at Jaarbeurs Utrecht, the Netherlands, are in full swing.

Over 500 exhibitors have reserved a space, covering 36 different countries. VIV Europe will be centred on innovation in the animal protein industry, and many companies will be displaying their new products during the exhibition.

Enterprise Europe Network Nederland will present a unique platform for companies to meet new business and co-operation partners and share innovative technologies. Companies can request pre-arranged b2b-meetings according to their time schedule and co-operation interests. Participation is free of charge.

This year for the first time, the market leadings of the feed technology industry will be present at VIV Europe. Companies active in the industry will show their innovations to the attendees of VIV Europe. A special Feed Tech Pavilion will be the meeting point for anyone interested in the feed technology industry.

The special theme Eggs! will be present at VIV Europe 2010, and it will be visible on the Eggs! pavilion where several activities will take place.

Several speakers will give presentations on breeder management, incubation and hatchery, day-old chicks and rearing, laying farms, egg handling and egg processing. The Eggs! Conference takes place on April 20-21.

The special theme Meat Safety will also be present at VIV Europe 2010. Activities taking place at the pavilion include a Meat Safety Quiz, a Meat Safety Walk and a Meat Safety Information Lounge. The Meat Safety Conference will take place on April 20-21. The conference will cover different subjects including farming and breeding, nutrition, slaughter and processing processes, retail and consumer, measuring and monitoring, and opportunities and threats.

The exhibition floor of VIV Europe will have different country pavilions, which are a Chinese Pavilion, a Spanish Pavilion, a French Pavilion, and an Italian Pavilion.

Next to the country pavilions, several international delegations will be visiting VIV Europe 2010, like a Russian and an Iranian delegation.