Global poultry meat market was US$179,551.2 million in 2012 and is expected to reach US$250,949.5 million by 2018, growing at a compounded annual growth rate (CAGR) of 5.9% from 2013 to 2018, according to a new market research report by MarketsandMarkets.

The report "Processed Poultry Meat & Poultry Meat Processing Equipment Market" By Types (Chicken, Turkey, Duckss), By Product Type (Fresh Processed, Raw Cooked, Pre-Cooked, Raw-Fermented, Cured, Dried), By Equipment Types & By Geography - Global Trends & Forecasts to 2018" also indicate that the poultry processing equipment market was worth US$2,667.0 million in 2012 and is expected to reach US$3,974.9 million by 2018, growing at a CAGR of 6.7% from 2013.

North America is seen as an important region for the sales of processed poultry meat and poultry meat processing equipment market. This region has a large demand for processed poultry meat and poultry products where the use of poultry processing equipment becomes evident. The poultry processing equipment market is experiencing a continuous shift from the traditional systems of processing to automated processing systems.

The estimated poultry meat consumption is 106 million tonnes in 2013, of that, 94 million tonnes are chicken meat. Chicken meat had a share of 84.2% of the total production of poultry meat. Roasted and fried chicken is becoming a favourite meat. Chicken consumption is growing faster than that of the other meats. It takes much less feed to produce a kilogramme of chicken than an equal quantity of pork or beef.

The fresh-processed poultry meat products are the products that are made by mixing various quantities of animal fat with the muscle poultry meat and the poultry body parts, which are further processed and packed. These are fried or cooked just before their consumption, to make these products more savoury. Products included in this category are sausages (which are made by filling fresh-processed poultry meat into some bread casings), patties, kebab, and others. Fresh processed poultry meat is mostly processed in North America region.