February 2, 2012

Novus introduces NEXT ENHANCE for optimised cattle weight gain

Novus International Inc announces the release of NEXT ENHANCE^®, a source of plant extracts that affects the rumen environment to consistently boost both efficiency and weight gain in beef cattle.

NEXT ENHANCE is a source of cinnamaldehyde and garlic oil (containing the active ingredient diallyl disulfide), which have been shown to favourably modify rumen fermentation. This allows dietary carbohydrates and proteins to be more efficiently used by the animal.

"This rumen effect leads to increased nutrient uptake or use which results in improved feed conversion and growth as well as reduced rumen waste products," said Troy Wistuba, beef research manager for Novus. "Carbohydrate and protein savings are channeled into better average daily gain in growing and finishing cattle. It's one more way for producers to improve their bottom line."

Plant extracts can be highly volatile after extraction, and rapidly degrade during storage and ration mixing. However, the active ingredients in NEXT ENHANCE are protected by two layers of a unique, patented coating.

"Our exclusive microencapsulation technology ensures a targeted release of the active ingredients in the rumen," Wistuba said. "An outer rumen-release coating is combined with an inner coating to retain active ingredients. It protects the plant extracts from breakdown pre-feeding and promotes optimal ruminal impact."

Numerous feeding trials have been conducted with NEXT ENHANCE, both in the feedlot and on pasture. These trials have shown consistent improvements in average daily gain and feed efficiency of approximately 5%, resulting in a profitable return on investment.