Danish Crown market share increases

Efforts by Danish Crown's Beef Division to attract more animals for slaughter are beginning to bear fruit.

In the first three months of the financial year, 58.6% of slaughtering in Denmark were handled by one of the group's three Danish slaughterhouses. According to Ejvind Kviesgaard, Head of Department at DC Member Service, this is a very satisfactory increase.

''At the end of the financial year, we succeeded in reversing the trend and saw a small upturn. We are now witnessing satisfactory growth thanks to a number of factors,'' Kviesgaard said.

A total of 67,173 animals were slaughtered by Danish Crown in Q1, corresponding to a 1% increase. And the Beef Division in Herning expects the trend to continue.

''We are focusing on offering attractive prices combined with the best possible service for our members. We expect this to further strengthen our position as the most reliable partner,'' says Kviesgaard.