January 31, 2012

Cherkizovo releases new semi-processed product line

A new line of chilled semi-processed products under the Petelinka brand has been launched by Russia's Cherkizovo Group.

In line with its strategy to innovate, Cherkizovo Group has launched a new line of premium products under the Petelinka brand. These high-quality products are prepared from natural ingredients and white chicken breast meat and are all produced without preservatives or non-natural congener.

The new product range was developed after extensive quantitative and qualitative market research. The range comprises 17 tasty cuts including: 10 from the cutlet group, four naturally-chopped and three types of sausages for roasting. All of them are packaged in specially designed materials to ensure natural and fresh tasting chicken.

The new line of chilled products is produced at Mosselprom's poultry site, Konstantinovo, located in the Moscow region and is distributed in Moscow and the wider Moscow market.