January 30, 2009

Z Trim Holdings, Inc., manufacturer of multifunctional fibre ingredients, and World Technology Ingredients (WTI), a specialty ingredients company to the meat and poultry industries, have announced that WTI will be distributing Z Trim ingredients to the meat industry.

Some attributes that the meat industry wants from supplied ingredients are increased yields, alternatives to synthetically manufactured ingredients, and marinade retention and improved water holding capacity, said Robert Brooks, Technical Specialist at Georgia-based WTI.

Z Trim presents a multitude of benefits across food categories because it is taste neutral, prebiotic, insoluble/soluble dietary fibre that improves texture, stabilises emulsions, controls water activity, and replaces fat and calories while increasing yields. It is used by the manufacturers of meat products, sauces and dressings, dough, emulsions and mashes, extruded snacks, nutritional drinks, desserts and fillings, and processed dairy and egg products.

WTI will be a part of Z Trim's foundation for global growth within the food industry, and the company plans to use both domestic and international distributors to help increase sales and decreases sales cycle time to achieve higher sales in a shorter period of time, according to Steve Cohen, CEO of Z Trim Holdings.

Z Trim Holdings, Incorporated, http://www.ztrim.com, partners with the food industry in the deployment of solutions and technologies built around cutting edge dietary fibers, blends and custom emulsions. Innovation for health and wellness is built into our business model with value added components of capital, process, product, market, and R&D knowledge.