UK pig genetics company JSR have appointed Paul Anderson to the role of International Sales Director.

Previously European Sales Director, Anderson's responsibilities will expand as the drive for competitive pig production has led to a surge in demand for high quality genetics across the world.  

Anderson first joined JSR in 1988, looking after the Midlands, Shropshire and the Home Counties. As interest in the JSR portfolio expanded across Europe, Anderson's role extended to support this new business.

Anderson said he is looking forward to further developing JSR in Asia and Latin America while retaining a core focus within the EU.

''With partners in 15 countries and joint ventures in three more we will continue to harness research and development knowledge to ensure the UK remains at the top of the drive for competitive and profitable pig production,'' said Anderson.

JSR Genetics Ltd are part of the group of agriculture-based companies that comprise the family owned JSR Farming Group established in 1958.